HSBC Foundation – Year-End Highlight 2023

Hong Kong is where HSBC’s story began — and decades later, the bank continues to play a vital role in nurturing the community. For over 42 years, the Hongkong Bank Foundation has supported initiatives that inspire, educate, and empower people across the city. From youth programs shaping Hong Kong’s future leaders to initiatives supporting the elderly who built its legacy, the Foundation’s work reflects a vision of shared growth, inclusivity, and progress.

In 2023, HSBC Foundation once again demonstrated its unwavering commitment through a wide range of community programs. The year was filled with initiatives that strengthened connections, championed education, and encouraged sustainable growth for all generations.

Visual Matters was honoured to partner with HSBC Foundation in producing a year-end highlight video that brought these stories to life. Through our lens, we captured the heartfelt moments, vibrant events, and inspiring narratives that defined the Foundation’s impact in 2023. The film served not only as a celebration of the past year but also as a reminder of the enduring role HSBC plays in supporting Hong Kong’s future.

Our storytelling approach combined authentic documentary-style visuals with a warm, community-driven tone, ensuring the final film resonated with audiences while reinforcing HSBC’s brand values of trust, care, and innovation.