Mastercard x OpenRice – Payment Innovation Video

Visual Matters partnered with Mastercard and OpenRice to bring their groundbreaking payment gateway solution to life in Hong Kong. The campaign introduced Tap on Own Device and Tap on Phone functionality through Mastercard Payment Gateway Services (MPGS) — designed to make transactions easier, faster, and more secure for both diners and restaurants.

Project Goals
• Drive awareness of the new digital payment method
• Demonstrate real-world usability in restaurant settings
• Reinforce Mastercard’s leadership in payment innovation

Our Approach

We produced a dynamic explainer video that combined live-action dining experiences with motion graphics overlays to illustrate how the technology works. Key creative elements included:
• Versatility: Filmed across multiple restaurant environments
• Clarity: Model-led narrative guiding viewers through each payment method
• Innovation: Seamless blend of live-action and UI-style graphics
• Brand alignment: Clean, tech-forward aesthetic consistent with Mastercard’s global image

Results
• Simplified two complex payment solutions into a clear, engaging story
• Delivered content used across PR, digital channels, and in-app education
• Praised by Mastercard for its energy, clarity, and intuitive presentation
• Strengthened Mastercard’s positioning as a trusted innovation partner in the F&B sector