RTHK 2024 Animation – A Little Dot, Big Meaning

Visual Matters had the honour of collaborating with Radio Television Hong Kong (RTHK) to create its 2024 animation short film, centered on the familiar and iconic red dot.

This “little dot” carries a big meaning: it symbolizes the on-air signal of RTHK, continuously broadcasting engaging programmes that connect with Hong Kong audiences anytime, anywhere. Through this campaign, the dot became more than a graphic element — it transformed into a vibrant character representing RTHK’s presence in the daily lives of its listeners.

Fresh Vibes for May

To mark the launch of RTHK’s new wave of May programming, we produced a playful, energetic animation that captured the spirit of renewal and creativity. From glowing signals to bouncing dots, every motion was designed to embody the rhythm of broadcasting and the dynamism of RTHK’s content.

Bringing It to Life

Our visual storytelling approach turned a simple concept into an engaging narrative: RTHK as a constant companion for everyone in Hong Kong. Whether it’s entertainment, news, or cultural programming, the little red dot shines as a symbol of reliability and connection.

The result was a colourful, memorable animation that celebrated both tradition and innovation, reinforcing RTHK’s brand identity while connecting with audiences in a lighthearted, relatable way.