Starbucks 25th Anniversary Teaser

Visual Matters partnered with Starbucks Hong Kong to produce a teaser video celebrating the brand’s 25 years of coffee, community, and connection.

The film highlights heartfelt moments and iconic Starbucks scenes that reflect the brand’s journey in Hong Kong — from everyday coffee rituals to shared experiences that have shaped a community over the past quarter century.

With a cinematic yet warm approach, the teaser was designed to spark anticipation for upcoming anniversary content, while reinforcing Starbucks’ position as a beloved lifestyle brand.