Wah Yan Fong – Redefining Traditional Chinese Medicine

In 2024, Wah Yan Fong took a bold step in reshaping the perception of Traditional Chinese Medicine (TCM) for a new generation. To signal this transformation, the brand partnered with well-known actor and wellness advocate Wu Lok Yin (胡諾言), launching a campaign that positioned TCM as modern, holistic, and accessible to today’s health-conscious community.

Visual Matters was entrusted with bringing this vision to life through a cinematic brand video. The film introduces Wu Jai as the new brand ambassador while reinforcing Wah Yan Fong’s mission to provide professional, upgraded, and community-focused care.

Our Creative Approach

We developed and produced a brand video that:
• Introduces Wu Jai as the face of the campaign, embodying vitality and trust.
• Communicates Wah Yan Fong’s modern TCM philosophy, blending tradition with innovation.
• Visually expresses proactive wellness, capturing the idea of lifelong health and balance.
• Showcases upgraded services and clinical professionalism, reinforcing credibility and care.

The visual direction was warm, approachable, and vibrant — aligning with Wu Jai’s persona while amplifying Wah Yan Fong’s commitment to making TCM relevant in a modern wellness landscape.

The result was a brand film that not only elevated Wah Yan Fong’s image but also helped bridge traditional healthcare with contemporary lifestyle values, engaging both loyal patients and new audiences seeking holistic well-being.